PRIMA

PRIMA is a boutique in downtown Isla Mujeres specializing in stylish accessories and beachwear. Open since January 2025, it sits on Avenida Juarez at the corner of Abasolo, across from Bar Jicarara and Tim Pho Lavanderia.

The shop offers a variety of accessories, including jewelry, hairpieces like clips, headbands, and scrunchies, and a selection of bags ranging from woven beach totes to compact crossbodies for island adventures. For sun protection and effortless island fashion, PRIMA carries sunglasses in both classic and modern styles, along with hats suited for a day at the beach or exploring town. It’s a convenient stop for visitors looking to add fashionable yet functional pieces to their wardrobe.

Whether you're after the perfect vacation accessory or a thoughtful gift, PRIMA has options to suit different styles and occasions.